PUBLICITY AND MARKETING REPRESENTATION:
For those tired of being a "Well-Kept-Secret" that would rather be a "Well-Known-Expert!"
Carmen goes that extra mile for her clients. With more than 33 years of experience, she knows how to best promote YOU and YOUR BUSINESS! Just her knowing how to find your perfect buying audience, will put YOU far ahead of the pack!
Just imagine hiring an assistant that works on the projects you want
handled, when you want them handled, and with the level of expertise of
a 33-year industry veteran - but, at a fraction of the cost of a full
time assistant/employee. That’s true value in itself!
"No matter how great you are, how much you know, or how fabulous your products or services are... none of this really matters if no one knows you exist!
What I do is help you exist to the people that would buy from you. I do this month-after-month, until the moment they're ready to buy. And, at that moment, because you now exist, you are the only logical choice to buy from.
I do this using strategically designed marketing and publicity with precision implementation!"
Here's what is included:
Ongoing Focus Meetings, Promotional Speaking Engagements, and Local or National Media Coverage
What do I do as your publicist and press agent?
- First, and foremost, we work on the tasks you need (and want) handled first. I will guide you in setting up all your promotional, marketing and publicity items. But, everything still revolves around what you want to see happen and in what time frame.
- Next on the list is learning more about who you are, how you work, and what you want to accomplish in working together. My main focus is to represent you the way you want to be represented and to make the process less time consuming for you (and to not add more tasks to your day). I want you to be comfortable in how we work together and to know that I have your best interest at heart. Your top priority is my top priority!
Here are just a FEW of the tasks I can handle for you:
- List your upcoming events and speaking engagements online and in the newspapers.
- Make announcements about any of your new products, services, or promotions.
- Book you for speaking engagements and special presentations.
- Send your bio, photo, topic and descriptions to program chairs and meeting planners for your speaking engagements and presentations.
- Contact colleges, learning centers, and various organizations for you to do workshops.
- Pitch your stories and articles to magazine & newspaper editors, and TV & radio producers.
- Set up and post information on your blog, e-newsletter, e-tips, social media sites, etc. (of course, only with your approval).
- Create a private online media page where the media is sent to view more information about you, listing your bio, photo, contact information, your articles, topics and fact sheets.
- Post your newsletters, articles, blogs, website, and social media links in various directories (creating more traffic for you and helping others know you exist).
- Submitting your entries for various awards and contests in your industry.
- Creating and sending out your press kits for TV and radio interviews, and other media inquiries.
- Take action photos, when your event is local.
- Develop a birthday club and mail out birthday cards to your clients and/or prospects.
- Monitor each time you or your business is mentioned in the press.
- Oversee printing of your collateral materials for cohesiveness.
- Write out scripts for you to use for TV, radio and print media interviews.
And, lots of other behind-the-scene items such as,
research, idea creation, forecasting, and keeping my eyes open for
opportunities that would be of interest to you.
Ready to start?
Just give me a call at (281) 404-5019 or send me an email (carmen@penworth.com) and let's discuss your project in greater detail!