BY-THE-HOUR CONSULTATIONS:

• "Pick-My-Brain" sessions
• Topics on marketing, publishing or speaking
• 1-Hour $150.00 or 2-Hours $250.00

How we work together and for how long is completely up to you on all consultations, coaching, and packages!

COACHING:

$250.00 a month for Four (4) 30-minute phone calls each month.
Great for continuous feedback and brainstorming with a marketing expert. Helps keep you focused to reach your goals quickly!

MARKETING PLAN CRITIQUE:

This 2-hour service is perfect for having "The Publicity Diva" examine your existing plan and offer professional feedback as to what changes would be beneficial for reaching your audience. Critique includes ways to measure your results and what marketing efforts are key in reaching your ideal client.
Available for only $250!

12-STEP MARKETING PLAN BLUEPRINTS:
Developing Your Perfect Marketing Plan

This program was developed to help you build your perfect marketing plan and includes how to implement and measure each step. This helps you know what to do next and understand quickly what is working and what is not (saving you time and money!).

It's a step-by-step program where when you finish step one... you move on to the next step (and so on!). Very easy to follow and implement! Includes systems to help you implement the right thing first, in the right order, to the right type of audience.

Helps answer these crucial questions:

• Who is your true competition? And, are their strengths and weaknesses affecting you?
• What makes you really unique and different from others?
• How do you identify and attract your perfect audience?
• Are you leaving money on the table by not offering the right services and/or products?
• How do you develop the right message to use in your introductions and tag lines?
• What are the right marketing tactics for your type of business?
• How do you get prospects to contact you, instead of constantly having to chase them?
• Why should you develop scripts for marketing and selling? And, how hard is it to do?
• Is your pricing and offerings in line with what you provide?
• What's the best way to determine your perfect budget? And, on what tactics should you be spending your money?
• How can you tell if all of this is working or not?

All of this for only $2400

PUBLICITY AND MARKETING REPRESENTATION:
For those tired of being a "Well-Kept-Secret" that would rather be a "Well-Known-Expert!"

Carmen goes that extra mile for her clients. With more than 33 years of experience, she knows how to best promote YOU and YOUR BUSINESS! Just her knowing how to find your perfect buying audience, will put YOU far ahead of the pack!

Just imagine hiring an assistant that works on the projects you want handled, when you want them handled, and with the level of expertise of a 33-year industry veteran - but, at a fraction of the cost of a full time assistant/employee. That’s true value in itself!

"No matter how great you are, how much you know, or how fabulous your products or services are... none of this really matters if no one knows you exist!

What I do is help you exist to the people that would buy from you. I do this month-after-month, until the moment they're ready to buy. And, at that moment, because you now exist, you are the only logical choice to buy from.

I do this using strategically designed marketing and publicity with precision implementation!"

Here's what is included:
Ongoing Focus Meetings, Promotional Speaking Engagements, and Local or National Media Coverage

What do I do as your publicist and press agent?

• First, and foremost, we work on the tasks you need (and want) handled first. I will guide you in setting up all your promotional, marketing and publicity items. But, everything still revolves around what you want to see happen and in what time frame.

• Next on the list is learning more about who you are, how you work, and what you want to accomplish in working together. My main focus is to represent you the way you want to be represented and to make the process less time consuming for you (and to not add more tasks to your day). I want you to be comfortable in how we work together and to know that I have your best interest at heart. Your top priority is my top priority!

Here are just a FEW of the tasks I can handle for you:

• List your upcoming events and speaking engagements online and in the newspapers.
• Make announcements about any of your new products, services, or promotions.
• Book you for speaking engagements and special presentations.
• Send your bio, photo, topic and descriptions to program chairs and meeting planners for your speaking engagements and presentations.
• Contact colleges, learning centers, and various organizations for you to do workshops.
• Pitch your stories and articles to magazine & newspaper editors, and TV & radio producers.
• Set up and post information on your blog, e-newsletter, e-tips, social media sites, etc. (of course, only with your approval).
• Create a private online media page where the media is sent to view more information about you, listing your bio, photo, contact information, your articles, topics and fact sheets.
• Post your newsletters, articles, blogs, website, and social media links in various directories (creating more traffic for you and helping others know you exist).
• Submitting your entries for various awards and contests in your industry.
• Creating and sending out your press kits for TV and radio interviews, and other media inquiries.
• Take action photos, when your event is local.
• Develop a birthday club and mail out birthday cards to your clients and/or prospects.
• Monitor each time you or your business is mentioned in the press.
• Oversee printing of your collateral materials for cohesiveness.
• Write out scripts for you to use for TV, radio and print media interviews.

And, lots of other behind-the-scene items such as, research, idea creation, forecasting, and keeping my eyes open for opportunities that would be of interest to you.

Ready to start?
Just give me a call at (281) 404-5019 or send me an email (carmen@penworth.com) and let's discuss your project in greater detail!