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Latest Issue
Here is a sample of our latest issue of our Marketing Tips e-Newsletter:
The scene in the movie is this… a small boy in a dark room looking out a window with only the sunlight reflecting to cast his silhouette. Without any words spoken, the very next scene will give you an indication as to what type of movie you’re about to watch.
If it’s his trusty dog, Spot, licking his face, you know it’s a family movie. If it’s the hand of a schoolmarm, you know it’s probably a drama. But, if you hear scary music and weird objects are flying around the room, you’ll close your eyes knowing it’s horror.
You get these feelings from the mood of the movie, not from any words spoken. Marketing is exactly like that. Marketing, in itself, is the experience felt without the words. Whether good or bad, it’s in the results felt by the person that purchased, not from the business that sold.
It’s amazing how many businesses don’t get this one piece of the pie. Many companies spend all their time (and a big chunk of their budget), doing research, lots of commercials, printing various materials, and telemarketing campaigns. But, it still boils down to the moment someone decides to buy or not buy. The marketing is (at that moment), either a good experience or a bad one. It’s a simple process really, and it’s all in each scene of our marketing movie owned by the audience.
Marketing is the undertones and it just happens… it can’t be forced.
We tend to think of marketing as the packaging only. But, it’s not. Marketing is how the product or service helped change someone’s life.
It’s not marketing when you get seated right away in a restaurant. But, it is marketing when the manager comes over to say hello.
It’s not marketing when you get a parking space right in front of a store. But, it is marketing when you’re asked twenty personal questions when trying to quickly check out (really annoying).
It’s not marketing when you make reservations at a hotel. But, it is marketing when you have a peaceful stay, in a clean room, with complimentary chocolates on your pillow.
Your marketing movie is created by the feelings from doing business with you. And, it’s up to you to decide if your marketing movie is going to be comedy, drama, action, or whatever else you want your brand to say.
Here’s to your Marketing Movie success!
Carmen, “The Publicity Diva”
And, if you haven't already, be sure to go back to our Newsletter Sign Up Form and get your own copy delivered to your own email in-box today!
The scene in the movie is this… a small boy in a dark room looking out a window with only the sunlight reflecting to cast his silhouette. Without any words spoken, the very next scene will give you an indication as to what type of movie you’re about to watch.
If it’s his trusty dog, Spot, licking his face, you know it’s a family movie. If it’s the hand of a schoolmarm, you know it’s probably a drama. But, if you hear scary music and weird objects are flying around the room, you’ll close your eyes knowing it’s horror.
You get these feelings from the mood of the movie, not from any words spoken. Marketing is exactly like that. Marketing, in itself, is the experience felt without the words. Whether good or bad, it’s in the results felt by the person that purchased, not from the business that sold.
It’s amazing how many businesses don’t get this one piece of the pie. Many companies spend all their time (and a big chunk of their budget), doing research, lots of commercials, printing various materials, and telemarketing campaigns. But, it still boils down to the moment someone decides to buy or not buy. The marketing is (at that moment), either a good experience or a bad one. It’s a simple process really, and it’s all in each scene of our marketing movie owned by the audience.
Marketing is the undertones and it just happens… it can’t be forced.
We tend to think of marketing as the packaging only. But, it’s not. Marketing is how the product or service helped change someone’s life.
It’s not marketing when you get seated right away in a restaurant. But, it is marketing when the manager comes over to say hello.
It’s not marketing when you get a parking space right in front of a store. But, it is marketing when you’re asked twenty personal questions when trying to quickly check out (really annoying).
It’s not marketing when you make reservations at a hotel. But, it is marketing when you have a peaceful stay, in a clean room, with complimentary chocolates on your pillow.
Your marketing movie is created by the feelings from doing business with you. And, it’s up to you to decide if your marketing movie is going to be comedy, drama, action, or whatever else you want your brand to say.
Here’s to your Marketing Movie success!
Carmen, “The Publicity Diva”
And, if you haven't already, be sure to go back to our Newsletter Sign Up Form and get your own copy delivered to your own email in-box today!
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