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4 Ways to Register:
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To register and pay by
CREDIT CARD, just click
on the "ADD TO CART" links below.
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To register and
PAY AT THE DOOR, just fill
out the FORM at the BOTTOM of this page.
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To register by
EMAIL, send to
registration@penworth.com,
(please
list the workshop or workshops for which you are registering).
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To register by
PHONE, call our office at
(281) 404-5019.
WORKSHOP
DESCRIPTIONS:
Marketing Workshops:
Developing Your Perfect Marketing Plan
What is covered…
■
Developing a plan for building awareness, generating
leads, and building credibility.
■ Measuring your results to know
what is working and
what is not.
■ Pulling together a plan utilizing
either time intensive
or budget intensive tools.
■ The difference in developing your
plan by length of
time in business.
■ Identifying your biggest problem
in marketing and
some ways to solve each one.
■ Finding new business immediately
and for the long term.
CLICK HERE FOR A
COPY OF THE HANDOUTS
Advanced Networking Techniques
What is covered…
■
The roadblocks for effective networking and the solutions.
■ What you should do the first time
you meet someone.
■ Typical business types of
meetings and events.
■ Developing your “elevator speech”
and other intros.
■ Working with taglines and how to
develop the perfect
one for you and your business.
■ How to become the “resource” in
your community.
■ Hosting your own networking
events and some unusual
ways to promote them.
CLICK HERE FOR A
COPY OF THE HANDOUTS
Hosting Special Events
What is covered…
■
The advantages of hosting a special event.
■ The six P’s of planning a special
event.
■ When you should plan a theme and
when you shouldn't.
■ Dealing with vendors and building
a great team to help.
■ Developing a complete event
planning checklist.
■ Thinking “totally new” for
hosting your event to
be spectacular.
■ How to get others to know about
your event and attend.
CLICK HERE FOR A
COPY OF THE HANDOUTS
Presentations and Speaking
What is covered…
■
How to overcome your fear of speaking.
■ Discovering what others want to
know from you.
■ Developing “smoking titles” so
others will want to book you.
■ How not to present a boring
presentation.
■ Things to do before, during and
after the meeting so
others will remember you.
■ What types of handouts to use.
■ Building your introductory
biography.
■ Where to find the groups that
will want to book you.
■ The types of topics that are most
often requested.
CLICK HERE FOR A
COPY OF THE HANDOUTS
Speaking Workshops:
Getting Past Stage Fright
What is covered…
■
Myths and realities of getting past stage fright.
■ Reacting if there are no
questions afterwards.
■ Using quotes and humor for
openers and closers.
■ 12 ways for making your
presentation powerful.
■ Setting your personal goals for
speaking.
■ What meeting planners are looking
for in a speaker.
CLICK HERE FOR A
COPY OF THE HANDOUTS
Promoting
Yourself as a Professional Speaker
What is covered…
■
What materials do professional speakers use?
■ Top 7 items that your biography
should always include.
■ The difference between a
speaker’s packet and press kit.
■ Some ways to produce your
materials inexpensively.
■ Setting up a professional
speaker’s office.
■ Dealing with fee schedules,
content sheets and invoicing.
CLICK HERE FOR A
COPY OF THE HANDOUTS
Going From Free to Paid Assignments
What is covered…
■
How to break into the business.
■ Ways speakers get paid and how to
set your fees.
■ Hosting a successful seminar or
workshop.
■ How to become a keynote speaker.
■ Developing “back-of-the-room”
products.
■ The hottest topics that meeting
planners book.
CLICK HERE FOR A
COPY OF THE HANDOUTS
Finding Those That Hire Speakers
What is covered…
■
Who hires speakers and how do you find them?
■ The best marketing tools for
professional speakers.
■ How to improve your chances of
working with
seminar companies.
■ What meeting planners look for in
a speaker.
■ Ways to work with government
agencies and non-profits.
■ Finding "the money" in the
educational fields.
■ Working with speaker’s bureaus
and agencies.
CLICK HERE FOR A
COPY OF THE HANDOUTS
Publishing Workshops:
Getting Published
What is covered…
■
Idea creation and how to research your topic.
■ Preparing your manuscript for
submittal.
■ Working with large, medium, and
small publishers.
■ How to know if a publisher is a
vanity or subsidy press.
■ Working with literary agents,
book producers, freelancers
and print manufacturers.
■ Components of a book and what to
consider for yours.
■ Why you need to know about
registrations even if you
use a publisher.
CLICK HERE FOR A
COPY OF THE HANDOUTS
Promoting Your Book
What is covered…
■
Handling your book promotion and things to consider.
■ Volume sales through corporations
and book fairs.
■ Dealing with the media - TV
and radio interviews.
■ Using your book for
“back-of-the-room” sales and
teaming with others.
■ Working with reporters and other
types of media.
■ Items for your press kit,
including your “talking points.”
CLICK HERE FOR A
COPY OF THE HANDOUTS
Selling Your Book
What is covered…
■
Pricing your book and discount structures.
■ Announcing your book to the
world and your audience.
■ Dealing with book reviews,
pre-sales, awards,
and distribution.
■ Dealing with Amazon and
other book stores.
■ The difference between a
wholesaler and a distributor.
■ Creative places to sell
your book.
CLICK HERE FOR A
COPY OF THE HANDOUTS
How to Self-Publish
What is covered…
■
When to consider using digital printing instead of
offset printing.
■ What prepublication steps you
should consider.
■ A book’s registration and an
explanation of how to
obtain each one.
■ What to do after your book is
written.
■ Working with a “print-on-demand”
print manufacturer.
■ Why you should never consider
dealing with a vanity
or subsidy press.
■ How to find the freelancers and
contract help that
specializes in books.
■ The real costs involved in
self-publishing a book.
CLICK HERE FOR A
COPY OF THE HANDOUTS
I help you spend your time...
and budget...
on marketing efforts that really work!
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INFORMATION & REGISTRATION PAGE |
All workshops taught by:
Carmen Wisenbaker, "The Publicity
Diva"
Author |
Speaker |
Publisher |
Marketing Specialist
JULY and AUGUST 2009 Workshops:
(September, October & November 2009
will be listed at a later date)
~ SPEAKING
Bootcamp
~ PUBLISHING
Bootcamp
(All classes include soft
drinks,
coffee, water, snacks and handouts)
Cost:
$50.00 each class (AM or PM class) with registration
($60.00 without registration - walk ins)
~
OR ~
(register for both
classes on the same day and SAVE!)
$90.00 for both classes
on the same day with RSVP
($120.00 without registration - walk ins)
Location:
All classes are held on Wednesdays at the
Kingwood.com
Conference Room,
located at 562 Kingwood Drive in Kingwood, TX 77339
(Randall's Center - to the right and in the back in the Executive
Center building)
Directions: Take the Kingwood Drive exit off of Highway 59
North, take a right onto Kingwood Drive, cross over the railroad tracks,
make a right (at Royal Forest) into the Randall's Shopping Center and come up to the stop
sign. Then make a right and follow around past the store fronts and into
the back area to the Executive Center building. The classes will be
in the Conference Room as you come in the front door.
PLEASE
NOTE: There is LIMITED
SEATING, so please PRE REGISTER for classes you would like to attend at least
24
HOURS in advance.
ALL MAJOR CREDIT CARDS ACCEPTED
FILL OUT THIS FORM TO
REGISTER
AND PAY AT THE DOOR:
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